Bert Jacobs is co-founder and Chief Executive Optimist of The Life is good Company. The Boston, MA-based lifestyle brand spreads the power of optimism and helps kids in need by donating 10 percent of its net profits to The Life is good Kids Foundation.

In 1994, with a combined sum of just $78 in the bank, Bert and his brother John officially launched Life is good®. Today, over 3,500 retailers nationwide carry Life is good products. Bert, John, and Life is good are living proof that “Optimism can take you anywhere.”

Believing that consumers are influenced by too much “negative media”, Life is good chooses to focus on what is right with the world vs. what is wrong. The connection with the Life is good community is at the heart of the company’s success. With a social following of 1.8 million optimists and growing, consumers value its unique art house designs, optimistic, inspiring messages, and deep commitment to its social mission of helping children overcome poverty, violence and illness through the nonprofit Life is good Kids Foundation.

Bert focuses his energy externally on guiding the Life is good brand vision, including developing partnerships with best-in-class companies that can extend the Life is good brand into new product categories and markets. Internally, he focuses on organizational health, ensuring that Life is good’s unique culture remains a source of motivation for its employees and competitive advantage for the business. When not overseeing the business, he enjoys live music, travel, surfing and a full-tilt game of Ultimate Frisbee. Claim to fame: he once jumped into the Boston Marathon with zero training and finished in less than four hours.

Bert has been awarded honorary doctorates from several universities for entrepreneurship, business innovation and philanthropy. He and the company he co-founded have been featured on CNNMoney, CNBC’s Business Nation, ABC News Nightline, NBC’s The Today Show, and in The New York Times, The Wall Street Journal, Inc Magazine, and Men’s Health Magazine, among others.

Bert is the second youngest of six siblings from Needham, MA. He credits his mother with teaching his brother and him to face the bumps in the road with a smile. The Jacobs brothers see simplicity, humility, and a sense of humor as the three keys to Life is good’s continued success.

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